1966 - Pocky is born
Ezaki Glico first released Pocky Chocolate in 1966, promoting it as the world's first chocolate stick snack.
1966 - Pocky is born
The 'Handle' Innovation
Through several brainstorming sessions and trial & error, the simple yet innovative idea of leaving a portion uncoated brought to the world, a new way of enjoying snacks.
The snack with a 'handle'.
'The 'Handle' Innovation
Sound Full of Bite
The product name Pocky was inspired by the onomatopoeic snapping sound made while eating it - pokkin pokkin - to the Japanese ear.
Sound Full of Bite
Pocky Design Changes in Japan
Pocky Chocolate has continued to evolve since its debut in 1966.
  • 1966
  • 1974
  • 1976
  • 1922
  • 1998
  • 2006
  • 2010

The Pocky Evolution

Pocky - Loved Around the World
  • ・ Thai Glico Co., Ltd. established in 1970
  • ・ Generale Biscuit Glico France S.A. established in 1982.
    Pocky is sold under the name "MIKADO", taken from a popular
  • ・ Shanghai Ezaki Glico Foods Co., Ltd. established in 1995.

Pocky is a favorite treat loved by many, all over the world.

Pocky - Loved Around the World